Vol. 10, Special Issue 1, Part M (2026)

The present study was conducted to analyze the comparison between Profile characteristics of beneficiary and non-beneficiary pomegranate growers National Horticulture Mission (NHM). Regarding profile characteristics of beneficiary pomegranate growers, overall respondents were middle age (36.67 percent), overall education were coming under PUC with 31.67 percent of education. The landholding the overall holds medium sized land holdings (49.17 percent), overall at 35.83 percent respondents had farming experience. The overall have medium level management orientation with 40.83 percent, overall with 42.50 percent fall under medium level. Innovativeness, the overall with 40.00 percent fall under low level. Economic orientation revealed overall 43.33 percent displaying a medium level. Scientific orientation revealed overall 35.83 percent of high levels. Additionally, risk orientation revealed with overall 42.50 percent into the medium category, overall with 34.17 percent into the low to high category of credit orientation, 47.50 percent as medium category of Cosmopoliteness, overall 39.17 percent as low level of extension participation. The overall 39.17 percent as medium level of mass media participation, overall 37.50 percent as medium level of extension contact and overall 46.67 percent as medium level of extension participation, overall 35.00 percent as medium level of decision making ability and overall 40.00 percent as medium level of materials possessed. Regarding personal characteristics of non-beneficiary pomegranate growers, the overall were middle age group with 38.33 percent, overall education of respondents fall under PUC with 30.00 percent. overall holds medium sized land holdings (38.33 %), overall at 41.67 percent between 10-20 farming experience they possessed, overall respondents have a medium level of at 50.00 percent of management orientation. overall with 41.67 percent fall under medium level of achievement motivation. Innovativeness of overall with 43.33 percent fall under medium level, overall 41.67 percent with low level of economic orientation. Scientific orientation revealed with overall 45.00 percent were medium levels. Additionally, risk orientation revealed overall with 35.00 percent into the low category. The overall with 43.33 percent into the high category of credit orientation, overall with 41.67 percent as high category of Cosmopoliteness, overall 38.33 percent as low level of socio-political participation. The 50.00 percent of them exhibit a medium level in overall level of Mass media participation, overall 40.00 percent as low and high level of extension contact. Extension participation with overall 36.67 percent as high level of participation, overall 41.67 percent as medium level of decision making ability and overall 45.00 percent as medium level of materials possessed. The findings highlighted the importance of their participation and get benefit from the scheme and for better scheme implementation NHM.