Vol. 9, Special Issue 8, Part X (2025)

The present study analyzes the economic viability and marketing structure of rapeseed-mustard cultivation in the Chhattisgarh Plain. A decadal trend revealed a marginally significant decline in the area under cultivation (CGR:-1.02%) and a non-significant drop in production and productivity, indicating stagnation in technological advancement. Cost analysis showed that Cost C3 averaged ₹ 31,686.44/ha, with hired labour and machinery being major inputs. Profitability was highest in Rajnandgaon, with gross income of ₹ 71,076.50/ha and a B:C ratio of 1:1.20. The marketable surplus was high across districts (94.72-95.67%), with processors as the dominant marketing intermediaries, handling 48.38% of produce. Among three identified marketing channels, the APMC route emerged as the most efficient, ensuring a 100% producer share in consumer rupee. These findings underscore the need for targeted policy support to enhance productivity and strengthen direct market linkages for rapeseed-mustard growers in the region.