Vol. 9, Special Issue 5, Part B (2025)

The increasing health consciousness among urban consumers has fueled demand for millets due to their nutritional benefits. This study evaluates the cost and return structure of various millet-based products sold at Millets Café in Raipur, Chhattisgarh. Using primary data collected through field surveys, the paper estimates the total cost, gross return, and net return of selected millet products. The data reveals a comparative analysis of millet-based products and their pricing at two distinct locations: NIT Raipur and Kumhari. For instance, the Onion Capsicum pizza is priced at ₹ 150 in NIT Raipur, while it is slightly lower at ₹ 130 in Kumhari. The Veg Loaded Mozzarella Pizza shows a similar trend, costing ₹ 200 in NIT Raipur and ₹ 180 in Kumhari. In the sandwich category, the Vegetable Grilled Sandwich is uniformly priced at ₹ 90 in both locations, although the Paneer Vegetable Sandwich varies, costing ₹ 130 in NIT Raipur and ₹ 110 in Kumhari. The snacks section includes Kodo Veg Pulav, which is pricedat ₹ 100 in both areas, while Kodo Rice served with Manchurian is more expensive in NIT Raipur at ₹ 200 compared to ₹ 180 in Kumhari. For burgers, the Aloo Tikki Burger is pricedat ₹ 90 in NIT Raipur and ₹ 85 in Kumhari, whereas the Cheese Paneer Corn Burger costs₹ 160 and ₹ 150, respectively. In the dessert category, Ragi Halwa is available for ₹ 50 at NIT Raipur and ₹ 45 at Kumhari, while the Chocolate Ragi Cupcake is priced at ₹ 70 and₹ 65. Overall, it is evident that Kumhari tends to offer lower prices for most millet products when compared to NIT Raipur.