Vol. 9, Special Issue 10, Part V (2025)

Assessment of consumer preferences towards hand woven kurtis inspired from Assamese motifs

Author(s):

Syeda Sahnaz Yasmin, Rickey Rani Boruah, Momita Konwar, Sourav Baruah and Sheikh Wahida

Abstract:

The present study, titled “Developing Woven Designs for Kurtis Using Motifs of Assam”, was undertaken in the Jorhat district of Assam. The objective was to popularize traditional Assamese hand-woven motifs by incorporating them into the design of kurtis, specifically through the use of center panel layouts. For this purpose, Assamese motifs were purposively selected, and hand-woven kurtis were designed and developed. To determine the most suitable kurti style, various combinations of necklines, sleeve lengths, and kurti lengths were designed using Reach Tex CAD software. Among the developed styles, a semi-square neckline, three-quarter sleeve length, and mid-length kurti were finalized for construction. A female model with a bust measurement of 36 inches (92 cm) was chosen, and her measurements were used to draft the basic bodice block. The kurtis were constructed from hand-woven fabrics using standard techniques for economical layout, cutting, and stitching. Two separate research schedules were designed to collect data on different aspects of the study. A total of seven center panel kurti designs were selected for construction. The preferences of college-going girls were gathered regarding the constructed kurtis. Finally, the prepared kurtis were evaluated, and a cost analysis was conducted to assess their feasibility and market potential.

Pages: 1796-1799  |  235 Views  130 Downloads

How to cite this article:
Syeda Sahnaz Yasmin, Rickey Rani Boruah, Momita Konwar, Sourav Baruah and Sheikh Wahida. Assessment of consumer preferences towards hand woven kurtis inspired from Assamese motifs. Int. J. Adv. Biochem. Res. 2025;9(10S):1796-1799. DOI: 10.33545/26174693.2025.v9.i10Sv.6093