Vol. 10, Issue 1, Part E (2026)

Livestock owners may come across large number of sources and channels of information but pursue only a few of them for seeking knowledge and information. The data was collected from 120 tribal livestock owners’ families of Pindwara and Abu road Tehsils of Sirohi district. It was observed that veterinary hospitals, farmer meeting and demonstration were perceived as most credible channels of information by the livestock owners with MPS 81.94, 73.33 and 70.00 respectively. This was followed by training MPS 67.22, field trip MPS 62.77 and exhibition MPS 61.94. Further the TV MPS 57.20, radio MPS 55.83 and Newspaper MPS 37.75 were trusted by relatively less number of livestock owners of the study area. The study was recommended that the measures can be taken by the concern agencies to further improve the access and availability of more trustworthy and competent sources and channels in the area which was used by the livestock owners.